SEO, or search engine optimization, is the process of making changes to your website to make it more visible when users search for products or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get noticed and drawn in both new and returning clients to your company.
With that in mind, keep reading to learn about five great reasons you should invest in search engine optimization!
1. Neglecting SEO Means Neglecting Potential Traffic
Investing in search engine optimization is one of the most practical and efficient methods of ensuring that your promotional or marketing efforts are successful. A majority of consumers prefer to read reviews about a brand before making a purchase, and 80% to 90% of these customers come across new businesses on search results.
When you don’t invest in SEO, you’re not giving those customers a chance to find you. Having SEO strategies in place will make it easier for people to find you and do business with you!
2. Great SEO Puts You Ahead of the Competition
A fundamental rule of business is to adapt to the times or risk being left behind. You are losing a larger number of prospective clients to your competitors for each search word or phrase for which they rank higher than you.
A significant percentage of businesses are yet to prioritize SEO marketing, so there are ample opportunities for you to lead the pack. It will take them months, or perhaps years, to catch up to you by the time those competitors get on the SEO bandwagon. Don’t let your competition gain free traffic by disregarding SEO.
3. SEO Attracts Quality Traffic and Leads to Higher Conversions
As Wayne Gretzky said, “You lose 100% of the shots you never take.” If we modify that just a bit, we arrive at a truism for web traffic: “You miss out on 100% of the conversions who never find your site in the first place.” You need web traffic in order to get business, so how do you increase your traffic?
SEO is your answer. The simple fact that users are searching for a solution to a problem when they do a search is the reason why organic traffic converts better. The likelihood that a user will enter their email address or make a purchase increases if your web content addresses their query or potentially resolves their issue.
4. SEO Broadens Your Marketing Strategy
Pay-per-click, or PPC, is currently the darling of the marketing world. The PPC industry, however, is quite competitive, and prices can change. Staff salaries and SEO tool expenditures are the only direct expenses related to SEO.
PPC and SEO use distinct approaches. Leads from your PPC advertising frequently land on a sales page. There is a smaller audience here. On the other hand, by making your website search engine friendly, you may reach potential customers who are in different stages of the sales process.
5. SEO Increases Trust and Credibility
Page one of the search results is a powerful piece of real estate. When a user searches for something, the search engine will decide which resources are most likely to answer the question and will index them on page one. Therefore, customers will question your authenticity if you don’t show up on the first page. By producing high-quality content that connects with your audience, you may dominate the front page across your industry and further demonstrate that your business is an authority in your field.
When you’re ready to invest in quality SEO that will generate conversions for your business, look no further than Amp Studio. Our qualified team is ready to build a comprehensive SEO strategy that will take your business to the next level. Get in touch with us today to get started.