Lead generation is the number one challenge for 61% of marketers. Consumers today have more options, which means they’re harder to impress. That is why having a lead generation strategy is important for every business. A lack of leads means fewer opportunities to sell your product, equating to losses in profits, ROI, and the overall success of your business.
The best way to approach lead generation for your business is by making sure you’re constantly attracting customers by standing out against competitors. Making money for your business requires growth which requires constant changes and updates. Keep reading to learn more about what you can do to instantly capture leads for your business.
1. Create a Landing Page
A landing page is an easy way to collect your visitor’s information. It is a single web page with a specific call to action, such as signing up for a newsletter or filling out a contact form. Help your potential customers understand what it will be like to work with you by creating a landing page focused on their needs and goals.
Mobile use accounts for approximately half of the web traffic worldwide. If someone visits your website on their phone and there isn’t an optimized version available yet, chances are they won’t come back anytime soon—or ever again.
2. Make Sure to Add CTAs
A call-to-action, or CTA, is a prompt that encourages someone to take action on your website. When it comes to CTAs, the golden rule is to put them in places where visitors are likely to see them. This can mean putting them on your homepage, contact page, or even a blog post. The key is creating a clear and concise CTA with relevant navigation so you don’t confuse your users as they move around the site.
3. Add a Live Chatbot to Your Site
You may also want to add a live chatbot on your site to engage with customers. Live chat is one of the best ways to capture leads for your business instantly. It’s fast, easy, and gives you immediate customer feedback on your website, products, and services. Live chatbots can also help convert visitors into leads by offering them a special deal or discount code when they ask for it.
4. Offer a Free Trial
One critical aspect of lead generation is demonstrating to customers who you are. They may be hesitant to purchase your products or services at first, however, offering free samples or trials to customers can entice them to try out your products or services quickly. If they are impressed, you’re sure to acquire a new regular customer. This not only helps people understand if your product is right for them, but it also builds trust in your brand.
5. Make Sure to Constantly Create Content
An email newsletter is a great way to stay in touch with your customers. You can also use email marketing as a way to get more traffic back to your website by offering free content in exchange for their email address. Blogging is another excellent way to capture leads, especially if you have something valuable to share with people interested in your industry or niche market.
As you can see, there are plenty of ways to instantly capture leads for your business. Once you’ve obtained a lead, they become a potential new customer with your additional follow-up. But you don’t have to do all of this by yourself. AMP Studio is here to help you with all your marketing needs! Get in touch today to instantly increase your customer base.